A Sandler-szabályok. A sikeres eladás 49 pontja

Szerző: Haszonkulcs
2010. 09. 24.
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Kiadó: Akadémiai Kiadó Zrt.

Oldalszám: 204
Formátum: A5
Borító típusa: Kartonált, ragasztókötött
ISBN: 978 963 05 8834 8

49 szabály, ami megváltoztatja gondolkodását az eladásról! Szeretné ellesni a világ legsikeresebb értékesítõinek titkát? David H. Sandler pontosan ezt tette: munka közben tanulmányozta szinte minden iparág sztáreladóit és legkevésbé hatékony képviselõit, majd összehasonlította a két csoport viselkedését, gondolatait és érzelmeit. Mr. Sandler nem csupán maga is az egyik legnagyszerûbb üzletkötõ volt: õ ültette át a legzseniálisabban a pszichológia és a kommunikáció eredményeit a sales világába. David Mattson, a Sandler Systems, Inc. nemzetközi tréning- és tanácsadó iroda vezetõje ebben a régen várt könyvben tömören és érzékletesen összefoglalja a Sandler Értékesítési Rendszer alapszabályait. A szabályokat aktuális példákkal és gyakorlati tanácsokkal egészíti ki, így a könyvet azonnal alkalmazni lehet a gyakorlatban. Ezt a tudást mostanáig csak azok szerezhették meg, akik részt vettek egy Sandler-tréningen, de mostantól mindenki számára hozzáférhetõek.

- Mattson Dávid

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